the story of rbp


I'm often asked what "rbp" means.

The short answer: radically better positioning.

But… that’s not the full story. For that, we have to go back a bit further to a wine shop in Napa and a passive-aggressive remark made to me by an annoyed woman:


"That's a really big purse."


At the time of her comment, you see, my really big purse was between her and her desired destination (which was, in this case, closer to a bottle of wine she was looking to purchase).

Little did she know that my really big purse (the original “
rbp”) has helped numerous people and served as a metaphor throughout my life, though its physical manifestation has varied through the years:


  • In grade school I was the kid who freely shared her 164-count box of Crayolas® and always had extra glue sticks;

  • In college I was the one who drove the Volvo® station wagon that transported dozens of friends to their desired locales and provided a fun, social gathering place along the way;  

  • And now, because I carry such a big bag, I'm also the person who has the bandage/mints/extra pen/safety pin you desperately need but don't have the time nor inclination to realize until it's too late. (Side note: I would have KILLED it on "Let's Make A Deal.")


I’ve always been the go-to gal with the goods. And this knack for helping is kinda my thing.


In fact, I delight in helping companies—and career professionals—position themselves for success.


Still with me?

Most communications (slash) marketing (slash) branding (slash) positioning work is incremental at best. It's like rearranging the furniture in a "good enough for government" green office, instead of bagging the whole place and moving to an energetic, open space on the banks of the river.

"What river?" you ask. "There is no river in our area."

You're getting caught up in the details. We're talking big picture here. Really big picture. (Hey, did you notice that? Same initials...)

My job is to help you leapfrog minor progress, modest improvements, and that whole meandering path from where you've been to where you want to be.

In short, I sell radically better positioning.

Positioning for both immediate and long-term success.

Positioning that is both instantly compelling and understandable.


Positioning that won’t fit into a really small purse, nor tolerate a “good enough for government” type of office.


Nope, the goods I’ve got now will yield radically better positioning for you, your company, your brand.


So, how can I help you?

P.S. You have to take the next step. It's time to Contact Me.



© 2015 by rbp consulting